When Companies Lose the Plot | Bit Bros

When Companies Lose the Plot

FedEx just told us exactly where they're headed. I've seen this movie before.

strategybusiness

Public strategy moves are not just headlines—they are signals about what leadership is optimizing for next quarter. This post uses a recent FedEx story as a lens on how companies drift from the plot they sold investors and customers. If you like pattern-matching across corporate narratives, the full piece connects the dots.


This article was originally published on Medium. Read the full article here.