The Six Steps
How to figure out what to build next
Blog
Deep dives on AI and data strategy, operations research and optimization, career and leadership moves, and decision science — written so you can use the ideas Monday morning, not someday in a slide deck.
Featured White Papers
AI Engineering · New
Adam DeJans Jr. · August 2026
“I’ve flipped my position hard.” An essay on moving human attention away from implementation-level code and toward objectives, constraints, behavior, architecture, and verification.
Supply Chain Optimization
Adam DeJans Jr. · June 2026
Many supply chain problems do not fail because we lack a model. The hard part is searching a large, interacting policy space when every serious evaluation requires an expensive simulation.
Order Otter · Practitioner White Paper
A practical framework for replenishment decisions under uncertainty
Replenishment is an economic decision under uncertainty, not a forecasting exercise. Order Otter tests feasible candidate orders across shared demand and lead-time futures and makes the tradeoffs visible to planners.
15 articles published
How to figure out what to build next
FedEx just told us exactly where they're headed. I've seen this movie before.
Why the smartest-sounding people in the room are often contributing the least
When Teams Measure Effort Instead of Outcomes
A Field Guide for Engineers
Without Losing Them in the Math
Why deferring packages can cut costs, ease peak-day chaos, and drive smarter delivery decisions
How Robust Optimization Helps You Make Smarter Decisions Under Uncertainty
The questions to ask, the traps to avoid, and how to build something that actually improves decisions
Applying sequential decision analytics to the hardest logistics problem
Why the human side of transformation matters more than the tech stack
A practical guide to understanding and applying SGD
Understanding when to use each approach for decisions under uncertainty
From deterministic models to embracing uncertainty
Shifting the focus from data collection to decision-making
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